How to Optimise Landing Pages [Infographic]
Want to know how to optimise landing pages? You’ve come to the right place!At Ambergreen, we focus on all aspects of digital marketing, from SEO and PPC to content and analytics. And if you want to...
View ArticleCustomer Journey Analysis: A Beginner’s Guide
Ready to crank up the conversions? This is a beginner’s guide to the Customer Journey Analysis, our method of drawing actionable insights from a site’s user behaviour.Just imagine understanding your...
View ArticleGoogle Penguin updated to part of core algorithm
There’s a new penguin in town.Since its debut in 2012, Google Penguin updates have wreaked havoc for webmasters who relied on spammy links to gain visibility. On 23 September 2016, however, Google...
View ArticleHow to use AdWords Editor’s Duplicate Keywords Tool
See that guy down there? His name is “Stressed Out PPC Manager.” Look at him – he’s so stressed out! You can see it in his furrowed brow. Why, you ask? His accounts are packed with duplicate keywords,...
View ArticleSwitching to HTTPS (and Why It’s Important)
As you arrived on the site today, you probably noticed that you were redirected to a secure url and were presented with a wee padlock next to the url. That’s right: the Ambergreen site is now fully...
View ArticleAwesome Digital Marketing Predictions for 2017
It’s been a wild year for digital marketing, to put it mildly: expanded text ads roll out, Penguin becomes part of Google core algorithm, and Donald Trump singlehandedly leads a successful brand...
View Article10 Marketing Buzzwords to Avoid in 2017
According to dictionary.com, a buzzword is ‘a word or phrase, often sounding authoritative or technical, that is a vogue term in a particular profession.’In other words, buzzwords are marketing fluff:...
View ArticleHow to Rank Position 0 on Google
In this post, we’re going to teach you how to rank Position 0 on Google.. . . wait, what?You’re probably familiar with search engine results pages, or SERPs. On Google, paid ads appear at the top, and...
View ArticleThe Experience Economy & How It Affects Your Online Presence
Since the recession, there has been a change in how consumers view what is worth their money. We now prioritise ‘doing stuff’ more than ‘buying stuff.’ As the economy has shifted, so has how we...
View ArticleOur Latest Recruit: Emily Schaffer
Today we are introducing our latest recruit to the team: Emily Schaffer, who is joining us as a Marketing Assistant. AG: Who are you? ES: I’m the lucky new marketing assistant who managed to secure a...
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